Adulting is serious business, but 90% of gen z and millennials still watch cartoons for comfort, and over 70% of adults admit they eat kids’ cereal for nostalgia, which is why Cap’n Crunch teams up with the world’s most joyful undersea icon to remind adults that being a kid at heart is worth celebrating.
Swap Hats Share Crunch
At Comic-Con, fans step into a split-world installation: half Krusty Krab, half Cap’n’s ship. They swap hats, share Crunch, and turn a booth into a cultural moment.
From reversible bucket hats and graphic hoodies to collectible sneakers and enamel pins, we’ve brought cartoon absurdity into everyday style. A mashup designed for adults who grew up on both icons, it turns nostalgia into wearable fun.
Cap’n Crunch × SpongeBob teamed up with DoorDash to flip cereal into savory comfort food. From Krabby Patty–style sandwiches to fried chicken with a golden crunch, nostalgia shows up right at your door.