Adulting is serious business, but the new SpongeBob Movie: Search for SpongeBob, reminds us that joy and adventure never went away. That’s why Cap’n Crunch is teaming up with SpongeBob’s latest big-screen adventure, blending nostalgia with the thrill of something brand new. Because no matter how old you get, sharing a bowl of cereal and a cartoon-worthy laugh is still the best way to start the day.
Cereal Becomes Your Ticket
To promote the new SpongeBob movie, Cap’n Crunch turns breakfast into box office. Specially marked cereal boxes feature SpongeBob, Patrick, and the Cap’n himself, each printed with a QR code that unlocked free/discounted movie tickets.
Swap Hats Share Crunch
At Comic-Con, fans step into a split-world installation: half Krusty Krab, half Cap’n’s ship. They swap hats, share Crunch, and turn a booth into a cultural moment.
From reversible bucket hats and graphic hoodies to collectible sneakers and enamel pins, we’ve brought cartoon absurdity into everyday style. A mashup designed for adults who grew up on both icons, it turns nostalgia into wearable fun.
Cap’n Crunch × SpongeBob teamed up with DoorDash to flip cereal into savory comfort food. From Krabby Patty–style sandwiches to fried chicken with a golden crunch, nostalgia shows up right at your door.