Today’s diners see casual dining as interchangeable, and Chili’s risks blending in with the crowd. But what truly sets Chili’s apart isn't the food. It’s the people. The staff doesn’t just serve the drinks, they serve smiles, laughter, and a welcome that makes Chili’s Happy Hour what it truly is — happy.
Guerilla Marketing
Leading you to Chili’s, guides you away from competitors.
Follow the Chili’s brick road vibe.
Monthly Novelty Drink
Chili’s regulars get a special menu from their own Chili’s worker.
Linda’s favorite margarita with her secret ingredient.
Chili’s Brand Trip
Chili’s is surprising 20 lucky employees across the chili-verse on a luxurious brand trip. Each employee will have novelty drinks after them, the mascot, Mr.Chili Pepper, will be there to serve our heroes who serve everyone else the most. Activities include a sunset cruise with each novelty drink, cooking classes with Chili’s chefs, and more relaxing, luxurious fun. Because our staff always brings their happiness to our customers, we are bringing it back to them.
Chili’s Social Series
A digital series showcasing Chili’s servers and bartenders as elite vibe professionals who don’t just serve tables, they rescue the vibe.
Writing partner: Natalie Ball
Art Director: Jessica Gordon