Brock Purdy became a first-time dad just before the 2025 NFL season kicked off. Just like his Toyota, Brock is built to be both dependable and versatile, handling diapers and defenses with the same determination. And as he navigates the ups and downs of a long season as QB1 and Franchise Father, Toyota rides alongside him, redefining fatherhood and making the journey a little smoother.
Each week, Brock’s stat line is posted. Not just yards and TDs, but diapers changed, bottles made, and any other Daddy Duties Brock took on that week.
On social, 49ers fans post their own #DadStats for the week, earning a chance to win tickets to a 49ers game with their child. Who doesn't remember their first game with Dad?
#Dad Stats
From strollers to car seats, new parents need more space, safety, and comfort. At local dealerships, our ‘New Parent Program’ offers exclusive savings on family-ready vehicles, making the transition a little smoother and every drive a little safer.
New Parent Program
Toyota Changing Stations
Half the men’s rooms are missing changing tables. Toyota’s turning that gap into a game-changing statement.
Brock Purdy extends beyond the stadium, woven into Toyota dealerships through eye-catching signage, branded decals, tailored offers, and exclusive dealership merch.
Toyota stretches into social, sparking TikTok series, short-form posts, trending tweets, curated playlists, and ongoing digital conversations.
Brock’s not just a dad at home, but on the field as well. Now in his fourth season on the 49ers, Brock is looked at as a father figure to the rookie class. Maybe a little too much. In this commercial series, join Brock as he navigates a series of parental situations, including nightmares, and becoming an empty nester.
Rookie Babies
Writing partners: Michael Korz, Mark Walsh
Art Director: Marley Rubin